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Articles

6 Reasons You Should Consider Hiring Seniors
Older workers have gotten a bad reputation as being more costly and less productive than younger employees. But with a worker shortage forecast for the near future, many employers are reconsidering the value of seniors in their workplaces. Here are six benefits older employees bring to the workplace.

How to Make Money in Commercial Real Estate
You want to start investing in commercial real estate. But how do you avoid the money pits and find the true gems? In this article from the author of Confessions of a Real Estate Entrepreneur , get advice on what to do before you make your first purchase.

10 Mistakes That Reduce Profitability
Are you finding it hard to keep your business in the black? Then you might be making one or more of these 10 mistakes that have a negative impact on your bottom line. Find out what they are and get the solutions >>

7 Ways to Promote Yourself Without Bragging
Do you find self-promotion embarrassing? Does it feel like you're bragging? Not all businesspeople are comfortable telling others about how great their product or service is. But self-promotion is a necessary ingredient in any successful business. Here are 7 methods you can use to promote yourself without bragging.

How to Kill Your Sales Letter's Response Rate
World-renowned motivational speaker Zig Ziglar always talks about the importance of having meaningful, specific goals. It's also a good thought to keep in mind when writing a sales letter. Fill your letter full of meaty, meaningful specifics and you'll have a lot more success. Check out this article for tips and pointers on what NOT to do in your next sales letter.

Staffing a Franchise
When it comes to staffing, franchises offer some unique benefits and challenges that you need to be prepared to address. Since employee-free franchise opportunities are rare, you'll want to learn about these issues now so they don't become a problem in the future.

Small Business Collection Strategies That Work
Coping with ever-increasing costs is one thing; making sure you get all the money that's due you from customers or clients is another. Here are a few tried and true collection strategies, straight from the businesses that use them.

Are You Creating Loyal Customers?
If you don't have a lot of capital to spend on seeking lots of new customers, then garnering loyalty from your existing customers is the way to go. Here are ways to ensure your customers return to buy from you again and again.